Pure Nutre aims to publish useful, understandable, and evidence-aware information for people researching dietary supplements and wellness topics.
1. People First
We write for readers, not for search engines. A page should answer a real question, explain uncertainty, and remain useful even if the reader never clicks a product link.
2. Source Quality
For health and regulatory information, we prioritize authoritative sources such as U.S. government health agencies, major medical institutions, systematic reviews, and peer-reviewed research. Manufacturer pages may be used to document a product's own label, price, guarantee, or marketing claims, but they are not treated as independent proof of effectiveness.
3. Claims and Uncertainty
We distinguish among:
- well-established medical information;
- preliminary or limited research;
- ingredient-level evidence;
- evidence on a finished commercial product;
- manufacturer claims;
- editorial opinion.
If the evidence is limited or conflicting, we say so.
4. Product Reviews
A product review should consider label transparency, ingredient amounts where available, plausibility of claims, evidence quality, safety considerations, merchant transparency, price context, and the intended consumer. We do not award a positive verdict simply because a product has many ingredients or testimonials.
5. Personal Testing
We clearly state whether a product was personally purchased or tested. If we did not use the product, we do not imply that we did. Reviews based on document research should be labeled accordingly.
6. Affiliate Links
Some pages contain affiliate links. We may earn a commission when a reader purchases through such links. The existence of an affiliate relationship does not remove negative findings or limitations from a review. A clear affiliate disclosure should appear near commercial recommendations.
7. Corrections
If we discover a meaningful factual error, we correct it. Material updates should receive an updated date. Readers may report potential errors through our Contact page.
8. AI-Assisted Drafting
We may use digital tools, including AI-assisted drafting, for outlining, editing, or research organization. Health claims and product facts should still be checked against reliable sources and current product information before publication. AI output is not treated as a source.
9. Medical Boundaries
Our content is educational and does not replace diagnosis, treatment, dental care, prescription medication, or individualized advice from a qualified health professional.